Web 2.0 and how it works

SEO Fargo ND — Sun, 07 Dec 2008 01:50:30 +0000

Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content. Tim O’Reilly regards Web 2.0 as the way that business embraces the strengths of the web and uses it as a platform. O’Reilly considers that Eric Schmidt’s abridged slogan, don’t fight the Internet, encompasses the essence of Web 2.0 — building applications and services around the unique features of the Internet, as opposed to expecting the Internet to suit as a platform (effectively “fighting the Internet”).

In the opening talk of the first Web 2.0 conference, O’Reilly and John Battelle summarized what they saw as the themes of Web 2.0. They argued that the web had become a platform, with software above the level of a single device, leveraging the power of the “Long Tail”, and with data as a driving force. According to O’Reilly and Battelle, an architecture of participation where users can contribute website content creates network effects. Web 2.0 technologies tend to foster innovation in the assembly of systems and sites composed by pulling together features from distributed, independent developers. (This could be seen as a kind of “open source” or possible “Agile” development process, consistent with an end to the traditional software adoption cycle, typified by the so-called “perpetual beta”.)

Web 2.0 technology encourages lightweight business models enabled by syndication of content and of service and by ease of picking-up by early adopters.

O’Reilly provided examples of companies or products that embody these principles in his description of his four levels in the hierarchy of Web 2.0 sites:

* Level-3 applications, the most “Web 2.0″-oriented, exist only on the Internet, deriving their effectiveness from the inter-human connections and from the network effects that Web 2.0 makes possible, and growing in effectiveness in proportion as people make more use of them. O’Reilly gave eBay, Craigslist, Wikipedia, del.icio.us, Skype, dodgeball, and AdSense as examples.
* Level-2 applications can operate offline but gain advantages from going online. O’Reilly cited Flickr, which benefits from its shared photo-database and from its community-generated tag database.
* Level-1 applications operate offline but gain features online. O’Reilly pointed to Writely (now Google Docs & Spreadsheets) and iTunes (because of its music-store portion).
* Level-0 applications work as well offline as online. O’Reilly gave the examples of MapQuest, Yahoo! Local, and Google Maps (mapping-applications using contributions from users to advantage could rank as “level 2″).

Non-web applications like email, instant-messaging clients, and the telephone fall outside the above hierarchy.

SEO 101

SEO Fargo ND — Sun, 07 Dec 2008 01:09:53 +0000

If you need to know:

• what a meta tag is and how to use them
• what keywords are
• how many keywords to use
• where keywords should be placed and why
• what title tags are
• what alt tags are
• what header tags are
• what a sitemap is and how to use the different kinds
• why links can help or hurt you
• why commenting is a good thing

then this site will help you.

Everyone that knows the above and completely understands it AND uses them does NOT need the information I share.

SEO Tips 2

SEO Fargo ND — Sat, 06 Dec 2008 22:13:41 +0000

Every html document must have a Title Element in the head section. Some refer to the element as a meta tag (title tag) when it is not. Here is a working example of the title element…</p> <p class="i20"><code><head><br /> <title>Title Element - Page Titles

The above title element example will produce something that looks like this in your browser title window…

Authors should use the title element to identify the contents of a document. Since users often consult documents out of context, authors should provide context rich page titles. The title element should ideally be less than 64 characters in length. While there is no limit on the length of a title, developers should be aware that the title element may be truncated if too long.

Page titles or title elements, are one of the most important factors when developing a search engine friendly web page. The should contain your <strong>primary keyword phrase</strong> for that page and any <strong>secondary keyword phrases</strong> that you may be targeting. For example…</p> <p class="i20"><code><title>Search Engine Marketing Companies in California

Notice that our main keyword phrase Search Engine Marketing Companies is at the beginning of the title. We then added in California at the end since we are targeting a regionally specific group of search engine marketing companies in California.

View the source code of this page to see the element in place. We’ve included a comment (<code></code>) showing you where the title element is placed within the <head></head> section of your document.</p> <p>The <strong>title element</strong> is one of the primary tags that must appear in the <head></head> section of your web pages.</p> </article> <article> <h1>Google’s Algorithm</h1> <p>SEO Fargo ND — Sat, 06 Dec 2008 09:07:48 +0000</p> <p><strong>GoogScore</strong> = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)</p> <p>KW Usage Factors:</p> <ul> <li>KW in title tag</li> <li>KW in header tags</li> <li>KW in document text</li> <li>KW in internal links pointing to the page</li> <li>KW in domain and/or URL</li> </ul> <p>Domain Strength</p> <ul> <li>Registration history</li> <li>Domain age</li> <li>Strength of links pointing to the domain</li> <li>Topical neighborhood of domain based on inlinks & outlinks</li> <li>Historical use & links pattern to domain</li> </ul> <p>Inbound Link Score</p> <ul> <li>Age of links</li> <li>Quality of domains sending links</li> <li>Quality of pages sending links</li> <li>Anchor text of links</li> <li>Link quantity/weight metric (Pagerank or a variation)</li> <li>Subject matter of linking pages/sites</li> </ul> <p>User Data</p> <ul> <li>Historical CTR to page in SERPs</li> <li>Time users spend on page</li> <li>Search requests for URL/domain</li> <li>Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)</li> </ul> <p>Content Quality Score</p> <ul> <li>Potentially given by hand for popular queries/pages</li> <li>Provided by Google raters (remember <a href="http://www.searchbistro.com/index.php?/archives/19-Google-Secret-Lab,-Prelude.html#extended">Henk</a>?)</li> <li>Machine-algos for rating text quality/readability/etc</li> </ul> <p>Obviously, this isn’t a perfect summation of the algorithm by any means, but I have a strong suspicion that if we were to see the exact algorithm in perfect form, we’d see that a lot of these factors are strongly reflected in the weighting. There would most likely also be a lot of the factors from :</p> <h2>Keyword Use in Title Tag</h2> <h2>Keyword Use in Body Text</h2> <h2>Relationship of Body Text Content to Keywords (Topic Analysis)</h2> <h2>Keyword Use in H1 Tag</h2> <h2>Keyword Use in Domain Name</h2> <h2>Keyword Use in Page URL</h2> <h2>Keyword Use in H2, H3, H4 Tags</h2> <h2>Keyword Use in Alt Tags and Image Titles</h2> <p>and so on</p> <p>What do you think? Any big oversights or complete goofs in the above formula?</p> <p>p.s. Yes – I <em><strong>do </strong></em>think Google is using manual boosts, particularly when the query is of a navigational nature and they’d like to place the source at #1, despite the fact that it might not be strong enough to rank there by itself.</p> </article> <article> <h1>SEO Tips</h1> <p>SEO Fargo ND — Sat, 06 Dec 2008 08:59:42 +0000</p> <div class="entry"> <p>Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.</p> <p><strong>Deep linking. </strong> Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other <strong style="color: black; background-color: #a0ffff;">web</strong> sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.</p> <p><strong>Become a foreigner. </strong> Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?</p> <p><strong>Newsletters. </strong> Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.</p> <p><strong>First come, first served. </strong> If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page.Â</p> <p><strong>Multiple domains. </strong> If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?</p> <p><strong>Article exchanges. </strong> You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)</p> <p><strong>Titles for links. </strong> Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.</p> <p><strong>Not anchor text. </strong> Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.</p> <p><strong>Site map. </strong> A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.</p> <p>For more tips call Paul</p> <p>701-729-2351</p></div> </article> </main></body></html>

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Web 2.0 and how it works

SEO 101

SEO Tips 2