PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page.
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Web 2.0 and how it works
Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content. Tim O’Reilly regards Web 2.0 as the way that business embraces the strengths of the web and uses it as a platform. O’Reilly considers that Eric Schmidt’s abridged slogan,
SEO 101
If you need to know: • what a meta tag is and how to use them • what keywords are • how many keywords to use • where keywords should be placed and why • what title tags are • what alt tags are • what header tags are • what a sitemap is and [...]
SEO Tips 2
Every html document must have a Title Element in the head section. Some refer to the <title> element as a meta tag (title tag) when it is not. Here is a working example of the title element… <head> <title>Title Element – Page Titles</title> </head> The above title element example will produce something that looks like [...]
Google’s Algorithm
GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties) KW Usage Factors: KW in title tag KW in header tags KW in document text KW in internal links pointing to the [...]
SEO FARGO
- Facebook IPO By the NumbersFacebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares that stakeholders decided to put up for sale. The biggest IPO ever for a tech company is happening today. What can we expect? […]
- Using Semantics for Keyword ResearchSemantics concerns the meaning of words – historically a weak area for search engines. Over the years we've seen vast improvement in Google's ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website […]
- Yahoo CEO Scott Thompson ResignsJust ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely four months. He will in turn be replaced by Ross Levinsohn, the company's global media head, as interim CEO. […]
- Bing Launches Social SidebarWhen Microsoft cleaned up Bing's results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new interpretation of social search. Meet the Social Sidebar. […]
- Write Content For the Four Buying PersonalitiesIn my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying p […]
- Write SEO Content for Your Visitor`s GoalsHow do your website's visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals. […]
- Guest Posting: How to Find and Seduce Your EditorYou know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you're an expert in your field. But how do you get into guest blogging? Let me give you a few clues from the blog editor's perspective. […]
- Title Tags: Not Just for Keywords AnymoreI very nearly titled this article “The Truth About Keywords in Title Tags.” I didn't because I'm no longer sure that anyone has all of it. If you're ready to rethink one of the most basic things you've ever learned about SEO, and stop simply reacting to Google, keep reading. […]
- Penguin Joins Panda in Google Web Spam WarEarly last week, Google began using a new algorithm to help it combat webspam from black hat SEOs. Dubbed Penguin, it aims to eliminate from the search engine's listings websites that engage in certain shady practices. But how well does it work? […]
- Facebook Releases Negative Report Before IPOCould Facebook's cash machine be slowing down? That's one possible conclusion observers can draw from the paperwork the company recently filed with the Securities and Exchange Commission. While it's not likely to slow down investors, it's not the best news to get so close to the social media giant's IPO. […]